2025

MOSTEST

Mostest pairs AI with vetted human planners to take the hard parts out of throwing an epic event, for a fraction of what a traditional planner costs. Coming from Havenly, which did the same for interior design, and with a soft spot for parties and physical experiences, I was all in. They came to me with a lovely core brand and a launch to get ready for, and I brought it to life across a design system, the website, and the app.

  • Design System
  • Website Design
  • App Product Design
The Mostest wordmark in cream over a woman in a crystal-studded bodysuit holding a disco ball to her face.
DESIGN SYSTEM

One brand,
three audiences.

Mostest already had a brand worth building on. What it didn’t have yet was a system that could carry it across three very different audiences. I turned the core brand into something a product could run on, with buttons, color, type, and a growing set of icons, and kept extending it every time the product needed a new piece.

WEBSITE DESIGN

Three kinds of host,
one front door.

The website had one job: make planning a party feel as fun as throwing one. I designed the homepage and a landing page for each kind of host, parties, weddings, and business, so a bride and an office manager both land somewhere that sounds like them. Real photos, real pricing, and a clear path to getting started.

APP PRODUCT DESIGN

An event plan in minutes, not months.

I designed the flow from hello to booked: an intake that never feels like a form, a plan that appears the moment you finish, and vendor matches you can compare at a glance. The last step is a conversation. Betty, the AI assistant, answers your questions and books it for you.

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